You’ve built a better mousetrap. The real question is, does anyone want to buy it? The best way to find out may be to hold a focus group.

What Are Focus Groups? 

Focus groups are a market research tool. In a focus group, a group of people is gathered to discuss a product or service. The participants are usually shown a product or marketing materials and they are asked to voice their impressions. It is a fast and interactive way to test a segment of the market.

A focus group should be more than just a couple of people in order to get a cross-section of potential consumers and a variety of opinions. Most market researchers find that a focus group with 8 -12 participants yield useful data.

Why Are Focus Groups Important?

So, take your mousetrap. You know you have a brilliant invention and your brother has assured you that it’s bestseller. However, it’s wise to get some impartial opinions of your product. Your friends and family are biased, and others within your company or industry may have specific viewpoints that are different from your average target consumer.